The platform

One engine to enrich your entire catalog.

Bruxel takes your raw SKUs and generates accurate, on-brand content that's ready for every channel — with your rules, your voice and your taxonomy.

One product's journey, start to finish.

Six stages, in the order they happen. You decide where to step in and what to automate; nothing publishes before you have seen it.

  1. 01

    It comes in as it is

    Upload a CSV or an XLSX with whatever columns you have, or create the product by hand. There are no required fields to fill in first: if your file has a SKU and a name, you can start.

    • CSV
    • XLSX
    • Manual entry
    • You choose which column is what

  2. 02

    The gaps get filled

    You define your filterable attributes and your category tree once. From there, AI fills the gaps and assigns a real category from your tree — and every record carries a completeness number rather than a hunch.

    • Filterable attributes
    • Your category tree
    • Variant axes
    • Completeness as a number

  3. 03

    It gets written in your voice

    Four texts per product, tuned for Google and for AI answers. In Spanish, English, French or Portuguese, chosen product by product. Your brand voice is configured once and applies to everything.

    • Meta title
    • Description
    • Short description
    • JSON-LD

  4. 04

    It gets illustrated

    Drag the photos in and they live next to the SKU. Bruxel builds the thumbnails immediately and can write the alt text with AI. What you delete passes through a trash bin before it is really gone.

    • A library per product
    • 320 and 1024 px thumbnails
    • AI alt text
    • 30-day trash

  5. 05

    It gets reviewed before it ships

    Turn it on and every draft waits for your approval instead of publishing itself. You can compare attempts, go back to any of them, and see who did what and when.

    • Approval per record
    • Version history
    • Change log
    • Five roles, from viewer to owner

  6. 06

    It ships wherever it needs to go

    One export per channel, with the columns each destination expects and no rework. The Adobe Commerce CSV imports with nothing mapped by hand, and your image URLs travel in the same file.

    • One export per channel
    • Native Adobe Commerce
    • Images in the same CSV
    • Webhooks

Put the engine to work on your catalog.

Start enriching
Platform — Bruxel.ai