By industry
Home and furniture catalogs: dimensions, materials and convincing photos
In short
In home and furniture, buyers have to picture the product in their space, so the product record lives on exact dimensions, materials, finishes and what is included. Storing that data as attributes with their units, and each finish as a variant with its photos, prevents returns and gets the catalog ready for every channel.
What home buyers need
Someone buying a table, a lamp or a set of sheets cannot touch the product. They need to know whether it fits, whether it matches and whether it will last. That is why in this industry the product record is judged on three things: exact dimensions, clear materials and photos that show the product in context.
A missing figure is expensive: returning a piece of furniture costs far more than returning a T-shirt.
The attributes that matter
- Dimensions: height, width and depth of the product, with units, and for shipping the box dimensions and weight.
- Materials and finishes: wood, metal, fabric, ceramic; the finish or color of each version.
- Capacity or size: number of seats, bed size, liters, pieces per set.
- Assembly: whether it needs assembly, which tools it requires and what is in the box.
- Care and use: how to clean it and whether it is for indoor or outdoor use.
Each type of product has its own: a lamp needs the bulb type and wattage; a sheet set, the bed size and composition. Attribute families keep that in order.
Dimensions with units, always
“120 × 60” says nothing unless you know whether it is centimeters or inches, and which measurement is which. Storing each dimension in its own attribute, with its unit, lets the store filter by size and lets each channel receive the value in the format it asks for.
Photos in context
A product photo on a white background is required by many channels; a photo of the product in a room helps people decide. Both are best stored linked to the product and to each finish, with their alt text.
How Bruxel handles it
In Bruxel every product has typed attributes by family, variants by finish and completeness measured product by product. Images live next to the product record with alt text written by AI, as the images guide shows, and descriptions are written in your brand voice. Finally, you export to each channel with the columns it asks for.
To see the whole journey, check the platform.
Where to start
Start with the category that generates the most returns. Check that each product has its three dimensions with units, its weight, material and finish, and that each finish is a variant with its photos. Then add what your customer service is asked most often —assembly, care, outdoor use— as attributes or as FAQs. The questions that come in again and again are the best list of what your product record is missing.
Frequently asked questions
Which dimensions should I capture for a piece of furniture?
At least the height, width and depth of the assembled product, with units, and its weight. For shipping, also capture the box dimensions and weight. If it needs assembly, say so and list what is included.
How do I handle the finishes and colors of the same piece?
As variants of a parent product: each finish with its own SKU and photos. That way buyers see one product with a selector, and the channel receives the complete group.
Try it with your catalog
Create your free account and try Bruxel with your own products using the welcome credits.
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