Glossary
Related products (cross-selling)
Definition
Related products are the ones a product page suggests alongside the product: accessories, complements, alternatives or the higher-end version.
They are used for cross-selling (something that complements the purchase) and up-selling (a better version). Each store and marketplace receives them in its own format.
Storing them in the product record, as links between SKUs, lets you send them the same way to every channel. The related products guide shows how it works in Bruxel.
Related terms
- Product bundle (kit)
A bundle is a product sold as one item but made up of several products, each with its own SKU and quantity.
- Sales channel
A channel is any place where a product is sold or published: your own online store, a marketplace, a physical store, a B2B catalog or a price comparison site.
- Product record
The product record (or product data sheet) is everything known and shown about a product: name, brand, codes, attributes, category, description, images and data for each channel.
Try it with your catalog
Create your free account and try Bruxel with your own products using the welcome credits.