Glossary
Sales channel
Definition
A channel is any place where a product is sold or published: your own online store, a marketplace, a physical store, a B2B catalog or a price comparison site.
Each channel asks for information its own way: its columns, categories, text limits and required fields. What is ready for one may not be ready for another.
That is why a PIM measures completeness per channel and exports in each destination's format. In Bruxel each channel defines its columns, and Bruxel tells you what each product is missing for it.
Related terms
- Marketplace
A marketplace is a platform where many sellers list their products for the platform's buyers, in exchange for a commission or a fee.
- Product feed
A feed is the file or connection used to send a catalog to another system: a store, a marketplace or Google Merchant Center, with the columns and format that destination requires.
- Catalog syndication
Syndicating a catalog means sending product information to several channels at once, each in its own format, from a single source.
Try it with your catalog
Create your free account and try Bruxel with your own products using the welcome credits.