Glossary
ERP (enterprise resource planning)
Definition
An ERP is the system that integrates a company's operations: inventory, purchasing, sales, accounting and, sometimes, manufacturing and logistics. It is usually where the product is born as an item, with its SKU and price.
Its strength is the accuracy of every transaction: every unit that comes in or goes out is recorded.
What an ERP usually does not do well is describe the product for a buyer: its fields are operational and it rarely handles content per channel or several languages. That is why it works alongside a PIM, as we explain in PIM, ERP and DAM.
Related terms
- PIM (product information management)
A PIM is the system where a company stores, completes and publishes its product information: core data, attributes, categories, descriptions, images and translations, ready for every sales channel.
- SKU
The SKU (stock keeping unit) is the internal code a company uses to identify each distinct product it sells. A different size or color usually has its own SKU.
- MDM (master data management)
MDM is the discipline and software that give a company's master data —customers, suppliers, products, locations— a single correct version shared by every system.
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