Glossary
PIM (product information management)
Definition
A PIM is the system where a company stores, completes and publishes its product information: core data, attributes, categories, descriptions, images and translations, ready for every sales channel.
Unlike an ERP, which runs inventory and prices, a PIM takes care of how the product is described to the buyer, and of keeping that description complete and consistent everywhere it is sold.
A PIM pays off when product information is scattered across spreadsheets, when you sell on several channels or in several languages, or when many people and suppliers touch the catalog. We explain it in detail in What is a PIM?, and Bruxel is an AI-powered PIM.
Related terms
- DAM (digital asset management)
A DAM is the system that stores, tags and versions a brand's files —photos, videos, logos and documents— so the whole team uses the approved version of each one.
- MDM (master data management)
MDM is the discipline and software that give a company's master data —customers, suppliers, products, locations— a single correct version shared by every system.
- ERP (enterprise resource planning)
An ERP is the system that integrates a company's operations: inventory, purchasing, sales, accounting and, sometimes, manufacturing and logistics. It is usually where the product is born as an item, with its SKU and price.
Try it with your catalog
Create your free account and try Bruxel with your own products using the welcome credits.