Glossary
MDM (master data management)
Definition
MDM is the discipline and software that give a company's master data —customers, suppliers, products, locations— a single correct version shared by every system.
An MDM covers many data domains at once and is usually a company-wide project, with governance and quality rules.
A PIM can be seen as an MDM focused on the product and on selling it: besides keeping the data correct, it describes the product for each channel, with attributes, content, images and translations.
Related terms
- PIM (product information management)
A PIM is the system where a company stores, completes and publishes its product information: core data, attributes, categories, descriptions, images and translations, ready for every sales channel.
- ERP (enterprise resource planning)
An ERP is the system that integrates a company's operations: inventory, purchasing, sales, accounting and, sometimes, manufacturing and logistics. It is usually where the product is born as an item, with its SKU and price.
- Product data quality
Product data quality measures how complete, correct and consistent catalog data is: nothing missing, nothing contradictory, and the same on every channel.
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