Glossary
Marketplace
Definition
A marketplace is a platform where many sellers list their products for the platform's buyers, in exchange for a commission or a fee.
To sell there, each product must meet the marketplace's content rules: its own categories, required attributes, title limits, photos with a defined background and size and, often, a GTIN.
A well-structured catalog adapts faster to each marketplace: the same product record is mapped to each platform's categories and attributes instead of being rewritten. Before publishing, check each one's official guide, because their requirements change.
Related terms
- Sales channel
A channel is any place where a product is sold or published: your own online store, a marketplace, a physical store, a B2B catalog or a price comparison site.
- GTIN (EAN and UPC)
The GTIN is the global number that identifies a trade item, the one printed in the barcode. It is built from a company prefix issued by GS1, and EAN-13 and UPC-A codes are forms of GTIN.
- Product feed
A feed is the file or connection used to send a catalog to another system: a store, a marketplace or Google Merchant Center, with the columns and format that destination requires.
Try it with your catalog
Create your free account and try Bruxel with your own products using the welcome credits.