Glossary
Product feed
Definition
A feed is the file or connection used to send a catalog to another system: a store, a marketplace or Google Merchant Center, with the columns and format that destination requires.
It can be a CSV, an XML file or an API. What matters is that each destination defines its columns, allowed values and required fields, and an incomplete feed gets products rejected.
A PIM builds one feed per channel from the same product record. In Bruxel the export comes out with the columns, order and separator each channel defines; the export guide shows how.
Related terms
- Catalog syndication
Syndicating a catalog means sending product information to several channels at once, each in its own format, from a single source.
- Sales channel
A channel is any place where a product is sold or published: your own online store, a marketplace, a physical store, a B2B catalog or a price comparison site.
- GTIN (EAN and UPC)
The GTIN is the global number that identifies a trade item, the one printed in the barcode. It is built from a company prefix issued by GS1, and EAN-13 and UPC-A codes are forms of GTIN.
Try it with your catalog
Create your free account and try Bruxel with your own products using the welcome credits.