Glossary
Product completeness
Definition
Completeness measures how much of the information a product needs has already been captured: its family's attributes, its content, its images and what each channel requires.
It tells you, before publishing, which products are ready and what each one is missing. A catalog that is 60% complete says little; a list of what is missing, product by product, says a lot.
Completeness depends on the destination: a marketplace may require data your own store does not. In Bruxel it is measured product by product and also against the columns each channel requires.
Related terms
- Product attribute
An attribute is a product characteristic stored as data rather than free text: material, color, dimensions, power, size or compatibility. It is used to filter, compare and fill what each channel requires.
- Attribute family
A family groups the attributes that apply to a type of product. A drill and a shirt don't need the same data: the family says which attributes belong to each and which are required.
- Sales channel
A channel is any place where a product is sold or published: your own online store, a marketplace, a physical store, a B2B catalog or a price comparison site.
Try it with your catalog
Create your free account and try Bruxel with your own products using the welcome credits.