Glossary
Product description
Definition
The product description is the text that explains what the product is, who it is for and why it is worth buying, with facts the buyer can check.
A good description starts by saying what the product is, explains the benefits with facts and keeps specifications in attributes. That is what buyers, Google and AI assistants look for.
We explain it with examples in how to write product descriptions that sell. In Bruxel each description is generated from the product's real data and in the brand's voice.
Related terms
- Product record
The product record (or product data sheet) is everything known and shown about a product: name, brand, codes, attributes, category, description, images and data for each channel.
- SEO
SEO (search engine optimization) is the work of getting a site's pages to appear, and appear well described, in Google's and other search engines' results.
- GEO (generative engine optimization)
GEO is the work of getting a site to appear and be cited in AI assistant answers, such as ChatGPT, Gemini or Google's AI features.
Try it with your catalog
Create your free account and try Bruxel with your own products using the welcome credits.