Glossary
SEO
Definition
SEO (search engine optimization) is the work of getting a site's pages to appear, and appear well described, in Google's and other search engines' results.
In a store, product SEO depends mostly on the product record: a clear title, a useful description, correct structured data and images with alt text. Google asks for content made for people, not for rankings.
With large catalogs, the challenge is consistency: thousands of product pages with the same quality. That is where a PIM comes in, generating and reviewing that content in one place.
Related terms
- GEO (generative engine optimization)
GEO is the work of getting a site to appear and be cited in AI assistant answers, such as ChatGPT, Gemini or Google's AI features.
- Structured data
Structured data is information a page provides in a format machines can read without interpreting the text: name, brand, price, availability, reviews.
- Product description
The product description is the text that explains what the product is, who it is for and why it is worth buying, with facts the buyer can check.
Try it with your catalog
Create your free account and try Bruxel with your own products using the welcome credits.