Glossary
GEO (generative engine optimization)
Definition
GEO is the work of getting a site to appear and be cited in AI assistant answers, such as ChatGPT, Gemini or Google's AI features.
According to Google, no special files or markup are needed for its AI features: the same SEO practices apply, such as clear, crawlable content with structured data that matches the page.
What helps most is answering directly with verifiable facts: a sentence that says what the product is and what it is for can be quoted on its own. We explain it in how to write product descriptions that sell.
Related terms
- SEO
SEO (search engine optimization) is the work of getting a site's pages to appear, and appear well described, in Google's and other search engines' results.
- Structured data
Structured data is information a page provides in a format machines can read without interpreting the text: name, brand, price, availability, reviews.
- Product description
The product description is the text that explains what the product is, who it is for and why it is worth buying, with facts the buyer can check.
Try it with your catalog
Create your free account and try Bruxel with your own products using the welcome credits.