Glossary
Product enrichment
Definition
Enriching a product means completing its record beyond the basic data: attributes, description, category, images with alt text and translations.
Data coming from the ERP or the supplier is usually enough to invoice, not to sell. Enrichment is the work that turns a spreadsheet row into a product record that can be published.
Doing it by hand does not scale to thousands of products. That is why an AI-powered PIM proposes the content from the real data, and the team reviews it before publishing.
Related terms
- Product description
The product description is the text that explains what the product is, who it is for and why it is worth buying, with facts the buyer can check.
- Product attribute
An attribute is a product characteristic stored as data rather than free text: material, color, dimensions, power, size or compatibility. It is used to filter, compare and fill what each channel requires.
- Product completeness
Completeness measures how much of the information a product needs has already been captured: its family's attributes, its content, its images and what each channel requires.
Try it with your catalog
Create your free account and try Bruxel with your own products using the welcome credits.