· 3 min read
PIM, ERP and DAM: what each one does and how they connect
The ERP runs operations, the DAM stores files and the PIM describes the product so it can be sold. What each one does, where they overlap and how they connect.
Topic
Channels
How to publish the same catalog to your store, marketplaces and other systems without redoing it.
· 3 min read
Product feeds: how to send your catalog to every channel without redoing it
Each channel wants the catalog with its own columns, order and rules. What a feed is, what usually fails and how to build one per channel from the same record.
· 3 min read
Categories and taxonomy: how to organize a catalog of thousands of products
A good taxonomy helps buyers find products and search engines understand your catalog. How to design the category tree and connect it with each channel.
· 3 min read
Product variants: how to model sizes, colors and versions
A T-shirt in five sizes and three colors is not fifteen separate products. How to model variants with a parent product and axes, and what channels ask for.
· 3 min read
A catalog in two languages: how to translate product pages for another country
Selling in another language is not word-for-word translation. What gets translated, what is copied as is and how to keep languages in sync.