· 3 min read
AI in your product catalog: where it helps and where you need human review
AI already writes descriptions, fills attributes, proposes categories and translates. Where it pays off, where it fails and how to keep human review.
Topic
Product content
How to write product pages, attributes and descriptions that inform the buyer and sell.
· 3 min read
AI product photos: what works today and what doesn't
AI can already put your product in a scene or in a model's hands, but it does not replace the real photo. What works, what fails and how to disclose it.
· 3 min read
Alt text in e-commerce: why it matters and how to write it
Alt text makes your product images useful to people who cannot see them and to search engines. What to say, what to avoid and how to write it at scale.
· 3 min read
Brand voice in product pages: how to write the same way across thousands of products
With thousands of product pages and several writers, brand voice gets lost. How to define it in a few rules and apply it across the whole catalog.
· 3 min read
GEO for e-commerce: how to get AI assistants to cite your products
More and more buyers ask an AI assistant before they search. What GEO is, what Google says about its AI features and what changes in your product pages.
· 3 min read
Product attributes: the guide to a complete catalog
Attributes turn a product record into data you can filter, compare and send to every channel. What they are, how to group them and how to complete them.
· 3 min read
How to write product descriptions that sell (and that AI assistants cite)
A good description answers what the buyer asks, with facts that can be checked. How to write it for your store, for Google and for AI assistants alike.
· 3 min read
Categories and taxonomy: how to organize a catalog of thousands of products
A good taxonomy helps buyers find products and search engines understand your catalog. How to design the category tree and connect it with each channel.
· 3 min read
Product variants: how to model sizes, colors and versions
A T-shirt in five sizes and three colors is not fifteen separate products. How to model variants with a parent product and axes, and what channels ask for.
· 3 min read
A catalog in two languages: how to translate product pages for another country
Selling in another language is not word-for-word translation. What gets translated, what is copied as is and how to keep languages in sync.