· 3 min read
Product data quality: seven mistakes that cost sales
A badly captured product field does not show on a dashboard, it shows in returns. Seven common catalog mistakes and how to keep them from coming back.
Blog
Catalog, content and channels, explained
Practical guides for e-commerce teams: how to organize product information, write product pages that sell, and publish them to every channel.
· 3 min read
Product feeds: how to send your catalog to every channel without redoing it
Each channel wants the catalog with its own columns, order and rules. What a feed is, what usually fails and how to build one per channel from the same record.
· 3 min read
Product structured data: a practical JSON-LD guide for stores
Structured data tells Google your product's name, brand, price and availability. What to mark up, how to validate it and which mistakes to avoid.
· 3 min read
Categories and taxonomy: how to organize a catalog of thousands of products
A good taxonomy helps buyers find products and search engines understand your catalog. How to design the category tree and connect it with each channel.
· 3 min read
Product variants: how to model sizes, colors and versions
A T-shirt in five sizes and three colors is not fifteen separate products. How to model variants with a parent product and axes, and what channels ask for.
· 3 min read
How to onboard products with your suppliers without chasing spreadsheets
Product onboarding with suppliers is often a back-and-forth of spreadsheets. How to replace it with a form that follows your rules and a review queue.
· 3 min read
A catalog in two languages: how to translate product pages for another country
Selling in another language is not word-for-word translation. What gets translated, what is copied as is and how to keep languages in sync.