Glossary
DAM (digital asset management)
Definition
A DAM is the system that stores, tags and versions a brand's files —photos, videos, logos and documents— so the whole team uses the approved version of each one.
A DAM knows a lot about files: who uploaded them, which version is the right one and what usage rights they carry. It knows little about products: it does not tell you which attributes a product record is missing or what a channel requires.
Many PIMs also store each product's images, which covers the part of the DAM that touches the catalog. The difference is explained in PIM, ERP and DAM.
Related terms
- PIM (product information management)
A PIM is the system where a company stores, completes and publishes its product information: core data, attributes, categories, descriptions, images and translations, ready for every sales channel.
- Alt text
Alt text (the alt attribute) describes an image in words: screen readers read it to people who cannot see it, and search engines use it to understand what the image is about.
- MDM (master data management)
MDM is the discipline and software that give a company's master data —customers, suppliers, products, locations— a single correct version shared by every system.
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