Glossary
Alt text
Definition
Alt text (the alt attribute) describes an image in words: screen readers read it to people who cannot see it, and search engines use it to understand what the image is about.
On a product page, good alt text says what is shown: the product, its color, the angle or the use. Google uses it, together with the page content, to understand the image.
Writing it by hand for thousands of photos rarely happens. In Bruxel product images get alt text written by AI, as the images guide shows.
Related terms
- DAM (digital asset management)
A DAM is the system that stores, tags and versions a brand's files —photos, videos, logos and documents— so the whole team uses the approved version of each one.
- SEO
SEO (search engine optimization) is the work of getting a site's pages to appear, and appear well described, in Google's and other search engines' results.
- Product enrichment
Enriching a product means completing its record beyond the basic data: attributes, description, category, images with alt text and translations.
Try it with your catalog
Create your free account and try Bruxel with your own products using the welcome credits.