Glossary
Product data quality
Definition
Product data quality measures how complete, correct and consistent catalog data is: nothing missing, nothing contradictory, and the same on every channel.
Poor data quality shows up in sales: products a channel rejects, filters that find nothing, returns because the size was different.
It is protected with rules, not with good intentions: typed attributes with allowed values, required fields per family, review before publishing and a change history to know who changed what and when.
Related terms
- Product completeness
Completeness measures how much of the information a product needs has already been captured: its family's attributes, its content, its images and what each channel requires.
- MDM (master data management)
MDM is the discipline and software that give a company's master data —customers, suppliers, products, locations— a single correct version shared by every system.
- Approval workflow
An approval workflow is the path a product follows between teams before it is published: who captures it, who reviews it, who approves it and in what order.
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