Glossary
Structured data
Definition
Structured data is information a page provides in a format machines can read without interpreting the text: name, brand, price, availability, reviews.
Google uses it to understand the page and show rich results, such as the price or stars next to the link. The most common vocabulary is Schema.org, and the format Google recommends is JSON-LD.
The golden rule: what the structured data says must match what is visible on the page. We explain it in how to write product descriptions that sell.
Related terms
- JSON-LD
JSON-LD (JavaScript Object Notation for Linked Data) is a format for writing structured data inside a web page, in a JSON block separate from the visible HTML.
- Schema.org
Schema.org is the shared vocabulary search engines use to describe things in structured data: products, organizations, articles, FAQs and much more.
- SEO
SEO (search engine optimization) is the work of getting a site's pages to appear, and appear well described, in Google's and other search engines' results.
Try it with your catalog
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