Glossary
JSON-LD
Definition
JSON-LD (JavaScript Object Notation for Linked Data) is a format for writing structured data inside a web page, in a JSON block separate from the visible HTML.
Because it lives in its own block, it can be generated and reviewed without touching the page design, and the same block can be produced for thousands of product pages from the product data.
It is the format Google recommends for structured data. On a product page it usually carries Schema.org's Product type with its name, brand, images and offer.
Related terms
- Structured data
Structured data is information a page provides in a format machines can read without interpreting the text: name, brand, price, availability, reviews.
- Schema.org
Schema.org is the shared vocabulary search engines use to describe things in structured data: products, organizations, articles, FAQs and much more.
- SEO
SEO (search engine optimization) is the work of getting a site's pages to appear, and appear well described, in Google's and other search engines' results.
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