Glossary
Schema.org
Definition
Schema.org is the shared vocabulary search engines use to describe things in structured data: products, organizations, articles, FAQs and much more.
It was created jointly by the main search engines so a page could say “this is a product, this is its brand and this is its price” in a language they all understand.
For a store, the most important type is Product, with its offer (Offer). For a blog, BlogPosting and FAQPage help search engines understand the content.
Related terms
- Structured data
Structured data is information a page provides in a format machines can read without interpreting the text: name, brand, price, availability, reviews.
- JSON-LD
JSON-LD (JavaScript Object Notation for Linked Data) is a format for writing structured data inside a web page, in a JSON block separate from the visible HTML.
- SEO
SEO (search engine optimization) is the work of getting a site's pages to appear, and appear well described, in Google's and other search engines' results.
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