Glossary
Catalog syndication
Definition
Syndicating a catalog means sending product information to several channels at once, each in its own format, from a single source.
Without syndication, each channel is maintained separately and the information drifts: a different price, photo or description in each place.
Syndication depends on two things: having the complete product record in one place and knowing how to translate it into what each destination asks for. That is where a PIM beats editing in every channel.
Related terms
- Product feed
A feed is the file or connection used to send a catalog to another system: a store, a marketplace or Google Merchant Center, with the columns and format that destination requires.
- Sales channel
A channel is any place where a product is sold or published: your own online store, a marketplace, a physical store, a B2B catalog or a price comparison site.
- Marketplace
A marketplace is a platform where many sellers list their products for the platform's buyers, in exchange for a commission or a fee.
Try it with your catalog
Create your free account and try Bruxel with your own products using the welcome credits.