Glossary
Catalog localization
Definition
Localizing a catalog means adapting product information to another language and market: translating the product record and adjusting units, terms and what each channel in that country requires.
Word-for-word translation is not enough: the same product is searched with different words in each country, and some data, such as measurements or sizes, changes system.
A PIM keeps each language of the record and sends each one to its channel. In Bruxel translation starts from what is published in the primary language; the catalog in two languages use case shows it.
Related terms
- Product description
The product description is the text that explains what the product is, who it is for and why it is worth buying, with facts the buyer can check.
- Sales channel
A channel is any place where a product is sold or published: your own online store, a marketplace, a physical store, a B2B catalog or a price comparison site.
- Product enrichment
Enriching a product means completing its record beyond the basic data: attributes, description, category, images with alt text and translations.
Try it with your catalog
Create your free account and try Bruxel with your own products using the welcome credits.